What is a Persona?
What is a Persona?
A persona is a fictional character or profile that represents a specific segment of a target audience. Personas are commonly used in marketing, design, and product development to help teams understand the needs, behaviors, and motivations of their users or customers.
Why is psychology important?
Why is psychology important?
Psychology reveals the core traits, motivations, values, and needs that drive human behavior and decision making. Unlike demographics or behavioral data that tell you what people did, psychological understanding helps predict what people will do and explains "why" they do it. When you understand your audience's psychology, you can create experiences that deeply resonate with them, attract the right users, and build lasting engagement. It's the difference between knowing someone visited your website (behavior) and understanding what would make them become a loyal customer (psychology).
We already know the gamer motivations of our players. How are the motivations Solsten measures different from those?
We already know the gamer motivations of our players. How are the motivations Solsten measures different from those?
The vast majority of tools and frameworks that promise to deliver "gamer motivations" actually don't deliver that. What they are reporting are simply play behaviors that tend to be referred to colloquially as motivations. In order to make the right decisions, nudge people's behavior, and see results, you need to understand the actual human motivator that is driving the player's behavior. This is what Solsten measures - intrinsic human motivators.