Elaris combines psychological and interest data of real people around the world with LLMs (Large Language Models) like ChatGPT to make it easier for you to explore and use the data to generate content, build strategies, and more. In other words, Elaris allows you to understand why people think, feel, and act the way that they do, not just what they say or do which is scraped from the internet by tools like ChatGPT. This allows you to get to the root of the problem or opportunity to make informed decisions that cost you less in the long run.
When compared with insights tools like GWI, which use survey-based demographic and behavior data, Elaris goes substantially deeper assessing people’s psychological and motivational profiles. This limits self-reporting biases and empowers you with real, intrinsic responses.
Social listening tools like Audiense can be used in parallel with Elaris. Audiense can help you identify clusters in what people are saying, while Elaris explains what is driving your audience and why you’re seeing the actions.
Simply, Elaris doesn’t just show you who your audience is, it reveals why they care, what drives them, and what to create for them.