Elaris is a psychological AI platform that helps you deeply understand any audience in the world.You can generate real-time, science-backed audience personas, chat with them to uncover motivations and behaviors, and instantly create marketing strategies, product concepts, and content tailored to what people truly care about. It’s like having a living focus group available 24/7, without the time or cost of traditional research.
Elaris is powered by a proprietary database of clinical-grade psychological data from 1.5 million people. We’ve gathered this data by directly sending questionnaires to over 1.5 million people globally, capturing their psychological, behaviors, and preferences. The data is then organized into audiences by participants’s favorite brands, apps, movies, games, and other interests.
This means that when you select an audience in Elaris (e.g. Nike), you’re talking to real, psychological and interest profiles of these people. It’s like having a focus group of hundreds or thousands of people at your finger tips to support your marketing, product, creative, and strategic workflow.
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