Elaris

Elaris's psychological segments (aka "Personas") are powered by peer-reviewed psychological models to determine personality traits, motivations, and values, and then combined with live behavioral data. Unlike static personas or “guesswork” profiles, Elaris personas evolve as real audiences change, making them both predictive and reliable.

Accuracy of Elaris's psychological segments, also to be called "Personas."

Psychological Segments

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