Short answer: Yes, Elaris works for both B2B and B2C. The difference is in how specific your targeting needs to be.
Elaris’ psychological data comes directly from real people who’ve completed Solsten’s validated assessments. This means audiences represent real psychographic groups, not scraped personas or modeled guesses. So whether your target is SaaS founders or skincare buyers, the platform generates insights grounded in how real humans think, feel, and behave.
That said, B2B use cases often get more specific. For example, “B2C marketers in fintech SaaS.” In these cases, Elaris might not have enough statistically significant profiles to produce that exact audience combination. However, you can still reach the right people by combining broader audience traits (e.g., marketers + finance professionals) or by testing adjacent audiences to compare resonance.
Tip:
Custom audience creation (where you can mix roles, industries, and psych traits) is on the roadmap. For now, if you have a highly specific need, Solsten can create a bespoke audience for you upon request.