About Solsten - FAQs

Navigator is the world’s largest psychological consumer insights database, helping companies of all sizes understand the core needs and drivers of their audience and how to best reach them. Navigator provides on-demand insights on any audience globally. By providing in-depth insights into audiences' motivations, personality, values, communication styles, and more, it empowers businesses to validate product concepts, understand competitor audiences, identify new audience segments for growth, and develop targeted marketing strategies and content. Navigator covers over 200,000 video games, 40,000 brands, and 30,000 interests. No technical integration is required—our team works with you to select the optimal parameters to identify your ideal audiences based on your specific needs.

Traits is our AI-powered psychological assessment that helps companies understand their live audience. With Traits, you'll receive a near real-time look into the core personas that make up your audience, their underlying psychological traits, and what actions are best to take next to engage, retain, and monetize them. You also have the ability to connect your own telemetry and metrics to any Traits audience. This provides you with an immediate understanding of what is behind the behavior of your users. We offer advanced segmentation to allow you to specifically look at dedicated cohorts - for example, spenders and non-spenders - and understand why their behaviors differ and how to remedy it. The assessment can be launched ongoingly, allowing you to stay in lockstep with your audience and its evolving needs.

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Any company that has a direct interaction with customers greatly benefits from leveraging Solsten's insights to understand the actual human being behind the person. Solsten works with companies in a variety of industries including gaming, entertainment, fitness, online retail, as well as the public sector. Solsten's customers range from smaller organizations to large-scale enterprises, all equally looking to solve marketing, brand, and product-related challenges using valid, in-depth psychological insights.

Traits allows companies to understand their audience psychologically through an assessment launched ingame or delivered directly. Once a participant finishes an assessment, they are saved as a profile within our database. Navigator allows us to take profiles from our database and create audiences based on interests such as favorite games, hobbies, brands, and more.

Solsten's Typing Tool allows you to map participants from player research or testing back to your Solsten generated Personas. The Typing Tool is a short set of questions built by identifying the key traits that distinguish each of your Personas. This allows you to determine if your participants are actually a part of your target audience and, if so, which Persona they belong to.