Getting Started With Solsten - FAQs

With our database Navigator, you can get started right away. Simply create a free account here to start browsing global audiences - no technical implementation needed.

To understand and mesure the psychology of your current audience, you will need to launch our Traits360 assessment. The set-up is simple: we provide a URL that can be integrated into your experience through an interstitial, pop-up, or other in-app prompt. You can also distribute it via email or share it in dedicated social communities (e.g. Discord). When users click the URL, they take our adaptive 12Traits360 assessment, which measures their psychological traits, motivations, and values—no SDK integration required.

Solsten offers a vast range of research studies, covering the entire spectrum of study types and methodologies. What sets Solsten research truly apart is our ability to connect any research study and its results to the psychological profiles and personas of your target audience. This lets you achieve two important things:

When was the last time you asked yourself how many grains of salt you need to take with the research findings you received? We get it - we've been there as well. Our process eliminates this inherent risk and allows you to take action confidently.

The Traits360 assessment is a standardized adaptive psychological assessment that ensures the highest validity and reliability regarding the psychological traits it measures. It is possible to add a limited number of questions to the assessment, typically no more than 2-3. Please contact the Solsten team to seek advice regarding the types of questions, answer options, and placement. That way, we can ensure the validity and reliability of the psychological data we measure for you are not affected.

The participants in the Solsten assessment tend to skew slightly toward your engaged audience - which is neither good nor bad, just something to be mindful of. Most of our customers choose to offer an incentive for players to participate, which tends to further broaden the sample to accurately represent your entire audience. We typically do not see an entire cohort of users who don't take the assessment at all - everyone ends up being represented. Non-assessment takers can also be psychologically mapped through behavioral data once the assessment has been run and the audience personas have been established.

The Traits360 assessment can be deployed in different ways. The most effective way in terms of achieving high completion rates is in app/game, followed by a website intercept (for logged in users), and email. It can also be deployed in social communities like Discord, for example.

When deployed in app/game, users can be prompted as early as on their second day (D2) in their journey. The prompt is most impactful when it's preceded by a win state or a positive moment the user has just experienced.

A framing along the lines of "Help us learn about you. We want to make our experience better for you." tends to work the best. It is forthright with users about our intent to get to know them, which is important to ensure high completion rates.

On average it takes 10-15 minutes to complete our Traits360 assessment.