What is Elaris?
Elaris is your AI copilot with emotional intelligence (EQ) that can help you understand and collaborate with over 200,000 audiences based on real first-party psychological data. Elaris empowers you to make content, look up strategies, and build products that are likely to resonate with your core audience from the start so you can save time and money on your next campaign.
Getting the most out of Elaris
Ask Elaris
This is where you can chat directly with Elaris. Ask questions, explore audiences, generate content, or iterate on work in progress. Your brand and audience shape the style, strategy, and tone of everything produced.
Content Library
A home for every asset you generate or upload. Filter, approve, reject, download, or organize content by brand, product, and campaign.
Brand Brain
Teach Elaris everything it needs to know to sound and look like you. Store your brand identity, visuals, voice, tone, positioning, personality, and products here.
Ask Elaris
The chat is where research and creation come together.
Choose an Audience
Select the group you want to reach. You can stay broad such as music lovers or choose something specific such as the Bose audience. Everything Elaris knows about that audience feeds into your content.
Connect Your Brand
Pick your Brand Brain to ensure your content reflects your identity.
You can chat without a brand, but your results will be less consistent.
What You Can Ask Elaris
Try:
What do you know about this audience?
How can I improve my brand to resonate more?
Generate a campaign for this audience.
Create an ad for my product.
Choose an Audience Segment
Each audience has segments with different psychological traits. We select the largest segment by default, but you can switch to explore other angles or creative directions.
Using your Content Library
Everything you generate lives here. You can upload your own assets as well.
Image Editor
Open any image and select Edit Image. Type what you want changed and Elaris will update the image without losing layout or style.
You can also upload custom images and edit those the same way. Edits stay grouped under the same content entry. Pin a version to make it the main preview for scoring or campaigns.
Approvals
Mark images or copy as Approved or Rejected to keep your workspace organized.
Set Up Your Brand Brain
Your Brand Brain is how Elaris learns your identity. Strong inputs lead to aligned and consistent outputs.
Quick Setup
Upload a brand book or website link. Click here for a video walkthrough.
Elaris will auto-fill sections like your name, summary, mission, tone, visual style, imagery, colors, and logos.
Review and adjust any section:
Mission and story
Target audiences
Voice and tone
Personality
Visual guidelines
Color palette and main color
Logos
Save. You can refine any section later.
Audience Landscape
Inside your Brand Brain, you will see:
Your recommended audience, which is the group most aligned with your brand.
Competitor audiences.
Market and adjacent audiences.
You can also test your brand, or any brand, against any of these groups.
What Comes Next
You are ready to create, refine, and test content with real psychological insight behind it. To continue learning, explore:
If you have feedback or ideas for new features, please share them in the private Discord or Slack communities or through the feedback form.
