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Can I go deeper into audience insights?

Learn about your audience's motivations, interests, and more.

Updated over 3 weeks ago

Yes, and much of that depth is already built in.

When Elaris creates copy, tests ideas, or builds Brand Books, it automatically draws from the psychological drivers underneath each audience: their traits, motivations, values, and cognitive styles. This information isn’t just added flavor, it directly shapes the outputs.

If you want to see or fine-tune that layer explicitly, you can ask Elaris:

“Can I get a data schema for what Elaris knows about this audience?”

You’ll receive a ranked list of tracked traits and interests. From there, you can:

  • Ask follow-up questions to explore specific motivators or emotional triggers.

  • Instruct Elaris to emphasize or de-emphasize traits in your next prompt.

  • Test creative content (from Elaris or elsewhere) against that audience for resonance, conversion likelihood, or emotional alignment.

Think of each audience as a QA filter. You can ask Elaris to score your ads, landing pages, or messaging (even ones made outside the platform) to understand which elements align with that audience’s psychology.

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