Solsten Data - FAQs

Our data comes from two main sources: Direct player assessments and our global database. Our patented 12Traits360 assessment collects psychological data from users in minutes, measuring over 200 traits as well as preferences while ensuring clinical-grade reliability. Our global database is the world's largest psychological database, representative of over 3.4 billion people globally and is continuously updated with new data. Solsten's 12Traits360 assessment, on average, is live in about a dozen new experiences every month, collecting hundreds of thousands of new profiles in the process. Every time Solsten measures a psychological profile - in a game, an app, via email newsletter - it is added to our database immediately, ensuring that Navigator provides you with an always up to date source of the latest consumer needs globally.

All data is anonymized, securely stored, and only used in aggregate to create audience insights. We never share or sell individual user data. Our assessment is completely optional for users and we are transparent about how their data will be used.

All our data collection and analysis methods are scientifically validated, with reliability scores that meet or exceed clinical standards. Our adaptive assessment approach ensures high-quality data while minimizing user burden.

Solsten stands apart in three key ways:

While other platforms might offer individual features like market analysis or player segmentation, only Solsten provides deep psychological understanding paired with comprehensive research capabilities to guide decisions throughout your product's lifecycle.

Solsten is GDPR and CCPA compliant. When customers engage with Solsten, they retain ownership of their KPI data. We act as a data processor when user data is connected via our API. When the 12Traits360 psychological assessment is deployed, we own the anonymized psychological data, serving as the data controller to remove customer liability.

Based on all of the individual psychological profiles within any given audience and what research has demonstrated are the most stable psychological traits over the course of a person's life, Solsten AI is able to identify the individuals who are very similar along these traits that they effectively form a persona, as well as the people who are very different from one another, thereby forming a different persona.

Solsten does not use archetypes to define its personas. Solsten's personas are always unique to the underlying audience they represent. Archetypes are helpful in bringing simplicity to evaluating an audience, but they lose a lot of important nuances and complexities about people and fail to accurately represent a given audience. Solsten's approach captures all of the important richness of any audience while making it easy to digest and act on the information.

The number of personas for most audiences tends to fall between 3-5. However, 2, 6, or even 7 personas are pretty common as well. More or fewer personas doesn't mean an audience is better or worse. Instead, the number of personas illustrates the cognitive diversity of your audience. More personas means a more psychologically diverse audience, and vice versa.

Absolutely. Solsten provides built-in segmentation capabilities for any audience you have. You are able to create segments based on any available demographic data point, psychological trait, or combination of parameters.

If you have conducted custom research either through Solsten or have used Solsten's typing tool for your studies, you can also connect your research results to your personas and use any result/parameter from your studies as a filter to create segments.

The same is true if you have leveraged Solsten's Traits360 assessment to measure the psychology of your current audience. Here, you can connect any telemetry and metrics to use those as filters for segmentation as well (e.g. spenders versus non-spenders).

Yes, and Solsten's personas are often very complimentary to the personas you may already have, adding a great level of depth and rigor to the segments your teams are familiar with. Depending on how your personas were created, Solsten can either leverage the same parameters to identify the corresponding psychological profiles in our data, or you can use our typing tool to map your personas to the most appropriate Solsten personas in any given Navigator audience.

We like to see at least 500 valid responses, which ensures statistical significance and representation of a population of about one million people. Generally speaking, more is better but the ideal sample depends on the size of your current audience - and a lot can already be achieved with seemingly smaller samples.

Our human insights engine is powered by data collected from millions of psychometric profiles combined with billions of data points we’ve directly collected across the gaming world over the past 7 years working with some of the largest AAA titles to smash hit casual games.

After the assessment is closed, Solsten goes through and removes any invalid responses before the data is processed and built into your audience. This process includes removing responses that are flat (all the same answer), random, or incomplete. Through these checks, we ensure that your audience is only made up of valid responses.

Surveys attempt to gather player opinions and sentiment. Psychological adaptive assessments scientifically measure human cognition and motivation. Surveys rely on what people say. Assessments reveal why people think and act as they do.