How do you calculate Brand Personality?
We crawl your public site and analyze the on-page copy, CTAs, page structure, and trust content using a calibrated model aligned to the Geuens et al. (2009) framework (Responsibility, Activity, Aggressiveness, Simplicity, Emotionality). We combine a transformer-based text classifier, transparent keyword/phrase features, and light design heuristics to score each dimension per page, then roll that up to a domain-level profile with a confidence band and evidence snippets.
Can we tie our Brand Personality to Google Analytics?
Yes. We export page-level scores so you can correlate each dimension with GA metrics (engagement, conversion, bounce) by channel, audience, or market. Many companies teams use this to decide whether to emphasize Simplicity (clearer IA/forms), Responsibility (security/compliance content), or dial up/down Aggressiveness depending on which pages and segments convert best.