How quickly can I get results with Elaris?
How quickly can I get results with Elaris?
Immediately. Once you log in, you can generate a persona, start chatting with it, or upload content for feedback within minutes. There’s no setup time, no lengthy onboarding, and no waiting weeks for research reports.
Can Elaris be integrated into my existing workflow?
Can Elaris be integrated into my existing workflow?
Yes. Elaris is designed to fit into your workflow. Many teams brainstorm campaigns in Elaris first, then export insights into tools like Slack, Notion, Figma, or project management platforms. Teams can collaborate around Elaris personas just like they would with any other strategic asset.
How scalable is Elaris?
How scalable is Elaris?
Elaris can be used by a solo founder validating an idea or by global enterprises running multi-market campaigns. Because it’s powered by AI and psychological data at scale, it adapts to your needs—whether that’s testing one campaign or analyzing entire industries.
We built an assistant with N8N and ChatGPT and fed it all of our customer data - how is Elaris different from this setup and what can it do that our setup can't do?
We built an assistant with N8N and ChatGPT and fed it all of our customer data - how is Elaris different from this setup and what can it do that our setup can't do?
Elaris is a unique model trained on our proprietary first-party psychological data that covers over 200k audiences globally. Because this data set is first-party data and proprietary, standard models like ChatGPT don't have access to this information and therefore revert to providing generic insights and content instead of being able to understand unique audiences and tailor recommendations and content accordingly, like Elaris does.
Does Elaris replace my marketing or product team?
Does Elaris replace my marketing or product team?
Not at all. Elaris is a tool to empower your team, not replace it. Marketers, product designers, and strategists use Elaris to work faster, smarter, and with more confidence. Instead of guessing or relying on outdated personas, they can build with the assurance that their work aligns with what people actually want.
How do you calculate Brand Personality?
How do you calculate Brand Personality?
We crawl your public site and analyze the on-page copy, CTAs, page structure, and trust content using a calibrated model aligned to the Geuens et al. (2009) framework (Responsibility, Activity, Aggressiveness, Simplicity, Emotionality). We combine a transformer-based text classifier, transparent keyword/phrase features, and light design heuristics to score each dimension per page, then roll that up to a domain-level profile with a confidence band and evidence snippets.
Can we tie our Brand Personality to Google Analytics?
Can we tie our Brand Personality to Google Analytics?
Yes. We export page-level scores so you can correlate each dimension with GA metrics (engagement, conversion, bounce) by channel, audience, or market. Many companies teams use this to decide whether to emphasize Simplicity (clearer IA/forms), Responsibility (security/compliance content), or dial up/down Aggressiveness depending on which pages and segments convert best.
How does Elaris help investors?
How does Elaris help investors?
Elaris shortens due diligence from weeks to minutes by validating whether a company’s audience truly exists and whether their product resonates. Investors can quickly test founder claims, identify mismatches, and benchmark companies against competitors. After investment, funds use Elaris to accelerate portfolio growth by giving founders instant access to psychology-driven insights.
Can Elaris replace traditional research in investing?
Can Elaris replace traditional research in investing?
Elaris doesn’t replace human judgment—it enhances it. Traditional research can still be useful for specific cases, but it’s slow and costly. Elaris delivers scientifically validated insights instantly, helping investors and founders move with speed and confidence