Elaris Data FAQs

Elaris is powered by the world's largest psychological database, representative of over 3.4 billion people globally, which is continuously being updated with new data. The data in this database comes directly from users via Solsten's patented 12Traits360 assessment. The 12Traits360 assessment accurately measures over 200 psychological traits as well as preferences while ensuring clinical-grade reliability. Solsten's 12Traits360 assessment, on average, is live in about a dozen new experiences every month, collecting hundreds of thousands of new profiles in the process. Every time Solsten measures a psychological profile - in a game, an app, via email newsletter - it is added to our database immediately, ensuring that Elaris provides you with an always up to date source of the latest consumer needs globally.

All data is anonymized, securely stored, and only used in aggregate to create audience insights. We never share or sell individual user data. Our assessment is completely optional for users and we are transparent about how their data will be used.

All our data collection and analysis methods are scientifically validated, with reliability scores that meet or exceed clinical standards. Our adaptive assessment approach ensures high-quality data while minimizing user burden.

Solsten's Traits360 assessment that is used to gather the data for Elaris is a standardized adaptive psychological assessment that ensures the highest validity and reliability regarding the psychological traits it measures. These reliability scores meet or exceed clinical standards.

The audiences in Elaris are always growing based on assessments being run by Solsten. If there is a specific audience that you are trying to better understand that has a smaller sample size than you were hoping for, please contact us and we can talk through options for recruiting additional research participants to build out the audience further.

With over 200K audiences currently available, Elaris covers a wide range of audiences across companies, brands, products, games, and more. However, if you can't find the audience that you are looking for, please contact us so we can discuss options to get you the audience you need

Elaris personas are powered by peer-reviewed psychological models—personality traits, motivations, and values—combined with live behavioral data. Unlike static personas or “guesswork” profiles, Elaris personas evolve as real audiences change, making them both predictive and reliable.

Unlike static research reports, Elaris personas and audience data update continuously. This means your insights reflect real-world shifts in audience motivations, values, and behaviors—keeping your strategies aligned even as markets evolve.

Yes. Data privacy and security are foundational to Elaris. All customer data is encrypted, never sold, and fully compliant with GDPR and other global privacy standards. When you use Elaris, you’re not exposing sensitive data—you’re working with aggregated, anonymized insights built on science and consent.